Responsibilities

Marketing: Disseminate information about the brand  

• Support in disseminating information about the brand.
• As guided, develop and implement external marketing campaigns.
• Monitor media compliance and evaluate the impact of campaigns.
• Increase the firm’s brand awareness.
• Primary support in developing and implement internal marketing campaigns.

Public Relations: Enhance the image of the brand

• Enhance the image of the brand by developing high-quality, engaging content for various platforms for the various social media platforms.
• Build and maintain strong media relations.
• Protect the brand from any PR crisis/manage any potential PR crisis.  
• Generate Advertising Value Equivalent (AVE) for the firm by using the social media analytics monitoring tools and track all media mentions of the firm across various platform.
• Plan and manage Corporate Social Responsibility (CSR) programs.

Digital: Grow the Online Customer Base

• Generate leads for the business.
• Generate fans on all our social media platforms.

Events: Coordinate external brand events 

• Plan and execute the launch of new projects, events, and programs.
• Assist with internal events to enhance brand visibility for the firm.

Branded Items: Coordinate Internal branding

• Conduct brand guideline training with all staff, consultants, and contractors.
• Support all departments with branding items.

Qualifications and Experience 

• Bachelor’s degree in communication, marketing, or any related field.
• Minimum of three years of experience in a communications or marketing role.
• Some experience in developing and implementing communication programs is a plus.
• Ability to organize, prioritize, and manage multiple tasks under pressure.
• Familiarity with digital and social media tools and techniques.
• Good verbal and written communication skills.